All work

Luxulune Premium fashion e-commerce with personalized shopping

E-CommerceBrandingUX

A century-old fashion house stepping into digital couture. We wove brand, editorial, and commerce into one seamless storefront where the boutique experience survives the screen.

Client
Luxulune Paris
Year
2025
Industry
E-Commerce / Fashion
Scope
  • Brand Direction
  • E-Commerce Design
  • Headless Shopify Build
  • Conversion Optimization
Services
Luxulune
[ Brief ]

The challenge

Luxulune’s template storefront flattened a luxury brand into a grid of products. Page weight throttled campaign traffic, merchandising was hard-coded, and personalization amounted to a newsletter field.

The response

A headless storefront pairing Shopify’s commerce core with an editorial CMS, so campaigns, lookbooks, and product drops compose like magazine issues. Personalized styling suggestions and a cinematic product stage lifted the experience to match the garments.

[ Outcome ]
61%

Conversion rate lift

35%

Growth in returning customers

340ms

First contentful paint

[ Gallery ]

Inside the work.

Storefront — editorial merchandising
01Storefront — editorial merchandising
Campaign lookbook composed in the CMS
02Campaign lookbook composed in the CMS
Art direction — depth over grid
03Art direction — depth over grid
[ Stack ]
Languages
  • TypeScript
Frameworks
  • React
  • Next.js
Platforms
  • Shopify
  • Sanity
  • Vercel
Tooling
  • Figma
[ Next case ]

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