All work

    LuxulunePremium fashion e-commerce with personalized shopping

    E-CommerceBrandingUX

    A century-old fashion house stepping into digital couture. We wove brand, editorial, and commerce into one seamless storefront where the boutique experience survives the screen.

    Client
    Luxulune Paris
    Year
    2025
    Industry
    E-Commerce / Fashion
    Scope
    • Brand Direction
    • E-Commerce Design
    • Headless Shopify Build
    • Conversion Optimization
    Luxulune
    [ Brief ]

    Thechallenge

    Luxulune’s template storefront flattened a luxury brand into a grid of products. Page weight throttled campaign traffic, merchandising was hard-coded, and personalization amounted to a newsletter field.

    Theresponse

    A headless storefront pairing Shopify’s commerce core with an editorial CMS, so campaigns, lookbooks, and product drops compose like magazine issues. Personalized styling suggestions and a cinematic product stage lifted the experience to match the garments.

    [ Outcome ]
    0%

    Conversion rate lift

    0%

    Growth in returning customers

    0ms

    First contentful paint

    [ Gallery ]

    Inside thework.

    Storefront — editorial merchandising
    01Storefront — editorial merchandising
    Campaign lookbook composed in the CMS
    02Campaign lookbook composed in the CMS
    Art direction — depth over grid
    03Art direction — depth over grid
    [ Stack ]
    Languages
    • TypeScript
    Frameworks
    • React
    • Next.js
    Platforms
    • Shopify
    • Sanity
    • Vercel
    Tooling
    • Figma
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