All work

Vertex Corp Corporate rebrand and digital transformation

CorporateBrandingWeb

A forty-year industrial group with a story stuck in PDF brochures. We rebranded Vertex for the screen and built a digital flagship its sales team actually opens in meetings.

Client
Vertex Corporation
Year
2024
Industry
Corporate
Scope
  • Brand Strategy
  • Web Design
  • Headless CMS Build
  • Motion Design
Services
Vertex Corp
[ Brief ]

The challenge

Vertex’s web presence was nine regional sites with nine navigation schemes and no shared design language. Content updates took weeks, and the brand read a decade older than the company.

The response

A single design system and headless CMS now power every region — one codebase, localized content, and motion that explains complex engineering in seconds. Editors publish in minutes with guardrails that keep the brand intact.

[ Outcome ]
9

Regional sites unified

6×

Faster content publishing

98

Lighthouse performance score

[ Gallery ]

Inside the work.

Digital flagship — engineering, explained
01Digital flagship — engineering, explained
Brand system — motion as language
02Brand system — motion as language
Regional publishing workflow
03Regional publishing workflow
[ Stack ]
Languages
  • TypeScript
Frameworks
  • React
  • Next.js
Platforms
  • Sanity
  • Vercel
Tooling
  • Figma
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